What are cruelty-free optics?

Sport optics are essential equipment for anyone with an interest in wildlife. But many optics companies are marketing binoculars, telescopes and riflescopes at pro-wildlife and pro-hunting groups simultaneously, with many actively encouraging, endorsing and sponsoring pro-hunting activities.

Cruelty-free Optics highlights those companies that encourage watching wildlife over harming it, explaining the issues and helping you choose the right optics for you. Find out more.

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